Agave
Agave is a construction software platform built to eliminate the disconnect between field teams and accounting.
The website was designed to clearly communicate a complex product without overwhelming the user, guiding contractors from problem awareness to product value in a single scroll.
The layout balances credibility, clarity, and momentum, using visual system mapping, integration proof, and real-world use cases to show how Agave synchronizes costs, budgets, and project data in real time.
Every section is structured to reduce friction, reinforce trust, and move high-intent users toward activation.
Business Objective
Explain a complex SaaS platform quickly and convincingly, establish credibility with mid-to-large construction firms, and drive qualified product signups.
Build Priorities
Clarity over complexity, strong system visualization, integration-first storytelling, and a conversion path built for high-consideration B2B buyers.

