Let’s be real: creating content that actually helps your business grow feels hard.
You’ve probably posted before and heard crickets.
Or maybe you're stuck staring at a blank screen wondering what to even talk about.
But here’s the truth: content isn’t about being creative.
It’s about being strategic.
Whether you're a chef, stylist, fitness coach, or lawyer, this guide shows you how to create content that connects with real people — and drives real business.
Let’s get into it.
Find Your 8 Core Topics
Your brand isn’t just one thing.
It’s a set of themes that you live and breathe.
If you run a local gym, you don’t just "help people get fit."
You might focus on:
- Meal prep hacks for busy people
- Mindset tips
- Recovery routines
- Small group workouts
- Injuries and rehab
You want 8 strong pillars.
These become the buckets that guide everything you say online.
👉 Think of each one as a lane.
👉 Stay in those lanes and your content will always feel relevant, consistent, and on-brand.
Build a Simple Content System
You don’t need fancy software.
You need structure.
Use Trello, Notion, Airtable or even a Google Sheet to build your "Content Matrix." (Our fav is Notion, send us an SMS bottom right hand corner 'green chat bubble' and we will send you our notion)
List your 8 core topics across the top.
Then plug your questions under each.
Now?
You’ve got a content map.
Plan 1-2 posts per week per category.
That gives you content for months — and each piece is connected to your bigger strategy.
No more scrambling.
No more blank page.
Most business owners think content means "posting every day" or "going viral." But consistency beats volume. And real value beats trend-hopping.
Focus on answering real questions from real customers. That alone puts you ahead of most local businesses stuck chasing algorithms.
Story > Info
People remember stories.
They ignore information.
If you’re just posting facts or tips, you're competing with Google.
But a story about how one client overcame self-doubt to crush a goal?
That sticks.
Mix stories with strategy.
It’s the most powerful combo in content.
Local SEO tips, content strategy, and a system to boost visibility.
It’s everything you need to get seen by more local customers and start showing up where it counts most.
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Create Once, Repurpose Often
A single blog post can become:
- 3 Instagram posts
- 1 YouTube short
- 1 story thread
- 1 email newsletter
You don’t need more content.
You need to say the same thing in different formats.
Pick your strongest ideas and remix them.
Collaborate to Grow
Find non-competing local businesses with your audience.
A gym could collab with a meal prep service.
A florist could partner with a photographer.
A tattoo artist with a skincare clinic.
Cross-promotion helps you reach new eyeballs and gives you new content to post.
Build for Google AND Humans
Want free traffic that doesn’t require paying for ads?
Start writing blog content that answers real questions.
Pair that with social content that entertains, inspires, or educates.
You now have a system that drives leads in the background while your feed builds relationships.
That’s content working on two fronts.
You don’t need to go viral. You need to be clear.
You don’t need to post daily. You need to post strategically.
And most of all? You don’t need to guess.
You now have the blueprint to build content that connects, ranks, and sells.
Start with one post. One story. One helpful answer.
Your future customers are already scrolling.
Show up for them.
Use this blueprint. Stick with it. And if you want some help or pointers, hit us up!
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